Unit 3

Audience Analysis

• The Importance of Audience Analysis

• Demographic Characteristics

• Psychographic Characteristics

• Contextual Factors of Audience Analysis

Language

• What Language Is and Does

• Standards for Language in Public Speaking

• Developing Your Ability to Use Effective Language in Public Speaking

Persuasive Speaking

• Why Persuade?

• A Definition of Persuasion

• Why is Persuasion Hard?

• Traditional Views of Persuasion

• Constructing a Persuasive Speech

Logical Reasoning

• What is Correct Reasoning?

• Inductive Reasoning

• Deductive Reasoning

• Logical Fallacies