Unit 3
Audience Analysis
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The Importance of Audience Analysis
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Demographic Characteristics
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Psychographic Characteristics
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Contextual Factors of Audience Analysis
Researching Your Speeches
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Research
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Accessing Information Through a Library
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Research on the Internet
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Conducting Your Own Research
Supporting Your Speech Ideas
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Why Supporting Materials are Needed
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Types of Supporting Materials
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Attention Factors and Supporting Materials
Language
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What Language Is and Does
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Standards for Language in Public Speaking
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Developing Your Ability to Use Effective Language in Public Speaking
Informative Speaking
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What is an Informative Speech?
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Types of Informative Speeches
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Guidelines for Selecting an Informative Speech Topic
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Guidelines for Preparing an Informative Speech
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Giving Informative Speeches in Groups