Audience Analysis

• The Importance of Audience Analysis
• Demographic Characteristics
• Psychographic Characteristics
• Contextual Factors of Audience Analysis

Language

• What Language Is and Does
• Standards for Language in Public Speaking
• Developing Your Ability to Use Effective Language in Public Speaking

Persuasive Speaking

• Why Persuade?
• A Definition of Persuasion
• Why is Persuasion Hard?
• Traditional Views of Persuasion
• Constructing a Persuasive Speech

Logical Reasoning

• What is Correct Reasoning?
• Inductive Reasoning
• Deductive Reasoning
• Logical Fallacies