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1.4 – Advantages and Disadvantages of Working In Groups

Group of four people sitting and standing looking at their devices
Working in groups and teams can have several advantages (Credit: Jopwell/Group of People Sitting Inside a Room/Pexels)

LEARNING OBJECTIVES

  • Identify ways in which group communication differs from interpersonal communication
  • Describe the advantages and disadvantages of working in small group

All human beings exist, spend time, and behave both individually and in groups. When you’re a student, you spend a great deal of your time in groups. In the working world, whether you’re already in it or not, you spend even more.1

Of course, many times you have no choice whether you’ll work alone or in a group. You’re just told what to do. Still, you’re best apt to be prepared if you know what to expect of each status.

Differences between Group and Interpersonal Communication

The mere fact that groups include multiple people leads to at least four consequences. Whether these consequences prove to be advantageous or not depends on the skill level and knowledge of a group’s members.

First, since not everyone in a group can talk at the same time (at least, not if they intend to understand and be understood by each other), members have to seek permission to speak. They need to decide how to take turns. In this respect, a group is inherently more formal than a single individual or a dyad.

Second, members of a group have to share time together. The larger the group, the less average time per person is available and the fewer opportunities each member will likely have to contribute to discussions.

Third, communication in groups is generally less intimate than in interpersonal settings. Because there are so many personalities and levels of relationship to consider, people in groups are less inclined to share personal details or express controversial views.

Finally, group work is more time-consuming than individual or interpersonal effort. Why? For one thing, group members usually try to let everyone share information and views. Also, the more people are involved in a discussion, the more diverse opinions may need to be considered and allowed to compete.

As we’ve noted earlier, groups apply themselves toward reaching goals and accomplishing things. In addition to this task-oriented characteristic, however, they include and depend upon relationships among their members. Although these two elements are usually intertwined rather than discrete and separate, an overview of the pluses and minuses of each can help you make the most of your experience in a group.

ADVANTAGES OF GROUPS

As with anything, small groups have their advantages and disadvantages. Advantages of small groups include shared decision making, shared resources, synergy, and exposure to diversity. It is within small groups that most of the decisions that guide our country, introduce local laws, and influence our family interactions are made. In a democratic society, participation in decision making is a key part of citizenship. Groups also help in making decisions involving judgment calls that have ethical implications or the potential to negatively affect people. Individuals making such high-stakes decisions in a vacuum could have negative consequences given the lack of feedback, input, questioning, and proposals for alternatives that would come from group interaction. Group members also help expand our social networks, which provide access to more resources. A local community-theater group may be able to put on a production with a limited budget by drawing on these connections to get set-building supplies, props, costumes, actors, and publicity in ways that an individual could not. The increased knowledge, diverse perspectives, and access to resources that groups possess relates to another advantage of small groups—synergy.

Synergy

Synergy refers to the potential for gains in performance or heightened quality of interactions when complementary members or member characteristics are added to existing ones (Larson Jr., 2010). In other words, a team is in sync (having positive synergy) when the interactions are in harmony, the skills of each individual complement one another’s, and and effective communication abounds so that they reach their shared goal most efficiently and effectively. Additionally, because of synergy, the final group product can be better than what any individual could have produced alone.

When synergy is positive, it can be an immense advantage for small groups. It may not always be that way though. Because of the many facets of the concept, we will explore synergy more in depth in Chapter 3. For now, we continue with a concise breakdown of the many advantages of working in small groups as related to both the relational and task aspects.

Relational Advantages

The columnist David Brooks interpreted research as indicating that human beings are “wired to cooperate and collaborate,  just as much as we are to compete.2 What’s in it for you in terms of relationships, then, if you work in a group instead of alone? Well, you may have a number of your most important human needs satisfied. Here are some specifics:

  • You may enjoy fellowship and companionship.
  • You may receive moral and emotional support for your views and objectives.
  • You may meet three important needs identified by  William  Schutz: inclusion, affection, and control.
  • You may have your impulsiveness curbed or your reticence challenged.
  • You may cultivate ties that yield future personal or career advantages.

In later chapters, we’ll further explore the ideas of William Schutz, who theorized about levels of basic human needs and how they may vary from person to person and according to people’s circumstances. We’ll also review Abraham Maslow’s model of human needs.

Task Advantages

A Group of People Planning while Looking at the Laptop
We do not need to change our values, viewpoints, or beliefs; we need to learn how best to communicate with others in different situations. (Photo courtesy of MART PRODUCTIONS via Pexel)

Anthropologists have asserted that a major feature of mainstream culture in the United States is a relentless pressure to do things—to accomplish things. Tom Peters is credited with first calling this cultural feature “a bias for action.” One best-selling business self-help book reinforced this national passion for dynamic behavior. Its title is A Bias for Action: How Effective Managers Harness Their Willpower, Achieve Results, and Stop Wasting Time.4 Without a doubt, accomplishing tasks constitutes a central purpose of most human behavior in the modern world.

When you’re trying to get something done, working in a group promises many positive possibilities, among them being the following:

  • The group will most likely have access to much more information than any member possesses.
  • The group can focus multiple attentions and diverse energy on a topic.
  • The group may be more thorough in dealing with a topic than any individual might be. This thoroughness may arise simply because of the number of perspectives represented in the group, but it also owes to the fact that members often “propel each other’s thinking.”5
  • The group may harness and exploit the conflict to generate new and better ideas than an individual could. When tension and disagreement are resolved constructively, chances of achieving group goals increase.
  • The group may attain a deeper understanding of topics. One analysis of studies, for instance, indicated that students in group-based learning environments learned more, and remembered more of what they learned, than did counterparts exposed to more traditional methods.6
  • Synergy can arise. Sometimes synergy results through enhanced creativity as group members share and build upon each other’s strengths and perspectives. You can probably think of examples of an athletic squad or business group comprising members with modest individual strengths that performed superlatively together.
  • The group may spur needed social change. Margaret Mead wrote, “Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.” It may be reasonable to question whether the world always works the way Mead described, but many examples do exist of small groups that initiated changes that spread to larger parts of society. All other things being equal, a group of committed individuals will project more credibility and engender more support than a solitary person will.

DISADVANTAGES OF GROUPS

There are also disadvantages to small group interaction. In some cases, one person can be just as or more effective than a group of people. Think about a situation in which a highly specialized skill or knowledge is needed to get something done. In this situation, one very knowledgeable person is probably a better fit for the task than a group of less knowledgeable people. Group interaction also has a tendency to slow down the decision-making process. Individuals connected through a hierarchy or chain of command often work better in situations where decisions must be made under time constraints. When group interaction does occur under time constraints, having one “point person” or leader who coordinates action and gives final approval or disapproval on ideas or suggestions for actions is best.

Group communication also presents interpersonal challenges. Some people also have difficulty with the other-centeredness and self-sacrifice that some groups require. The interdependence of group members that we discussed earlier can also create some disadvantages. Group members may take advantage of the anonymity of a group and engage in social loafing, meaning they contribute less to the group than other members or than they would if working alone (Karau & Williams, 1993). Social loafers expect that no one will notice their behaviors or that others will pick up their slack. It is this potential for social loafing that makes many students and professionals dread group work, especially those who have a tendency to cover for other group members to prevent the social loafer from diminishing the group’s productivity or output.

Below is a concise breakdown of the many advantages of working in small groups as related to both the relational and task aspects.

Relational Disadvantages

Working in groups almost invariably presents challenges and disadvantages in the realm of relationships. These are some of the chief dangers you may encounter as part of a group:

  • It will probably take a lot of time to create, maintain, and repair the human relationships involved in a group.
  • Your group may generate conflict which hurts people’s feelings and otherwise undermines their relationships.
  • You may misunderstand other group members’ intentions or messages.
  • Some group members may attempt to deceive, manipulate, or betray the trust of other members.

Task Disadvantages

Groups aren’t always successful at reaching their goals. You’ve probably experienced many situations in which you became frustrated or angry because a group you were part of seemed to be taking two steps backward for every step forward—or perhaps you felt it was going only backward. Here are some features of group work that distinguish it in a potentially negative way from what you might be able to accomplish by yourself or with a single partner:

  • In order to be successful, groups need broad, ongoing, time-consuming exchanges of messages. They need to invest in coordinating and monitoring what they’re doing. With people as busy as they are in the twenty-first century, “out of sight” is indeed often “out of mind.” If they don’t keep in touch frequently, group members may forget what they’ve most recently discussed or decided as a group. They also run the risk of losing track of the structures and processes they’ve put in place to help them move toward their goals.
  • Social loafing, as explained above, can occur at different levels. In other words, the slack can be just a slight annoyance, can reach a level of causing much conflict within the group, or it can even prevent a group from reaching it’s goal.
  • Groupthink may sap the creative potential of the members. Too much diversity in outlooks and work styles may act as a barrier to a group, but too little diversity also represents a threat to success. If they too easily adopt and hold onto one viewpoint or course of action, people may fall prey to two dangers. First, they may overlook flaws in their thinking. Second, they may fail to anticipate dangers that they might have been detected with closer scrutiny and longer reflection.

Sadly, groupthink occurs much more frequently than we may think. One way to help stop and/or prevent its appearance in groups that we belong is to first understand how to recognize it. The video below explains the 8 symptoms of groupthink so we can be aware of when our group is in danger.

VIDEO – The Symptoms of Groupthink

 

Improving Your Group Experiences

If you experience feelings of fear and dread when an instructor says you will need to work in a group, you may experience what is called grouphate (Meyers & Goodboy, 2005). Like many of you, I also had some negative group experiences in college that made me think similarly to a student who posted the following on a teaching blog: “Group work is code for ‘work as a group for a grade less than what you can get if you work alone’” (Weimer, 2008).

But then I took a course called “Small Group and Team Communication” with an amazing teacher who later became one of my most influential mentors. She emphasized the fact that we all needed to increase our knowledge about group communication and group dynamics in order to better our group communication experiences—and she was right. So the first piece of advice to help you start improving your group experiences is to closely study the group communication chapters in this textbook and to apply what you learn to your group interactions. Neither students nor faculty are born knowing how to function as a group, yet students and faculty often think we’re supposed to learn as we go, which increases the likelihood of a negative experience.

A second piece of advice is to meet often with your group (Myers & Goodboy, 2005). Of course, to do this you have to overcome some scheduling and coordination difficulties, but putting other things aside to work as a group helps set up a norm that group work is important and worthwhile. Regular meetings also allow members to interact with each other, which can increase social bonds, build a sense of interdependence that can help diminish social loafing, and establish other important rules and norms that will guide future group interaction. Instead of committing to frequent meetings, many student groups use their first meeting to equally divide up the group’s tasks so they can then go off and work alone (not as a group). While some group work can definitely be done independently, dividing up the work and assigning someone to put it all together doesn’t allow group members to take advantage of one of the most powerful advantages of group work—synergy.

Last, establish group expectations and follow through with them. I recommend that my students come up with a group name and create a contract of group guidelines during their first meeting (both of which I learned from my group communication teacher whom I referenced earlier). The group name helps begin to establish a shared identity, which then contributes to interdependence and improves performance. The contract of group guidelines helps make explicit the group norms that might have otherwise been left implicit. Each group member contributes to the contract and then they all sign it. Groups often make guidelines about how meetings will be run, what to do about lateness and attendance, the type of climate they’d like for discussion, and other relevant expectations. If group members end up falling short of these expectations, the other group members can remind the straying member of the contact and the fact that he or she signed it. If the group encounters further issues, they can use the contract as a basis for evaluating the other group member or for communicating with the instructor.

EXERCISES – Advantages and Disadvantages of Small Groups

  1. Synergy is one of the main advantages of small group communication. Explain a time when a group you were in benefited from or failed to achieve synergy. What contributed to your success/failure?
  2. Do you agree with the student’s quote about group work that was included at the beginning of the insert? Why or why not?
  3. If you experience grouphate, what strategies could you use to have better group experiences in the future?
  4. The second recommendation for improving group experiences is to meet more with your group. Acknowledging that schedules are difficult to coordinate and that that is not really going to change, what are some strategies that you could use to overcome that challenge in order to get time together as a group?
  5. What are some guidelines that you think you’d like to include in your contract with a future group?

KEY TAKEAWAYS

  • To accomplish tasks and relate effectively in a group, it’s important to know the advantages and disadvantages inherent in groups.
  • Because of synergy, the final product in a group project has the potential to be much better than what an individual could do alone.
  • We must understand why we may hold grouphate. We must also be aware that other group members may hold grouphate, even if we do not ourselves.

 

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