Utilitarianism
Andrew Fisher; Henry Imler; and Mark Dimmock
Click to print this chapter: Utilitarianism
Pleasure is the beginning and the end of the happy life: because we recognize pleasure as the first good and connate with us and to this we have recourse as to a canon, judging every good by the reaction.
[…]
Therefore every pleasure is good because it is of one nature with us but every pleasure is not to be chosen; by the same reasoning every pain is an evil but every pain is not such as to be avoided at all times.
– Epicurus from Letter to Menoeceus
Some things appear to be straightforwardly good for people. Winning the lottery, marrying your true love or securing a desired set of qualifications all seem to be examples of events that improve a person’s life. As a normative ethical theory, Utilitarianism suggests that we can decide what is morally right or morally wrong by weighing up which of our future possible actions promotes such goodness in our lives and the lives of people more generally.
Consequentialism(s)
Consequentialism is the notion that it is the outcomes of our actions that matter the most in moral analysis, not the action themselves nor our motivations.[1] When we start to do this sort of analysis, we must ask ourselves two questions:
- What is the good we are trying to maximize?
- For whom are we trying to maximize the good?
There are multiple ways we can answer those questions. For instance, we might say that the good is “any and all pleasures” or “only long-term rational well being”. You can imagine how different the moral analysis would be depending upon the definition of the good. Let’s imagine you receive a fifty-dollar bill for your birthday and want to go out for a nice steak dinner. If we hold all pleasures to be equal, we could form a strong argument for going to that steak dinner instead of putting it towards a class you need to graduate, earning a degree which will develop your character, widen your awareness of the world, and better prepare you to navigate our society successfully. However, if we use long-term rational well-being as the good we are trying to maximize, we would choose to value paying for college and attending sometimes difficult classes instead of the more immediate pleasure of the steak dinner.
Likewise, there are various ways we could answer the “for whom?” question. Perhaps we should only maximize happiness for ourselves only, or maybe we maximize the good of all humans. Perhaps we expand the maximization of the good for all beings who can experience pleasure and suffering. This would widen our pool to include at least some of the animals. Each of these possible answers to the “for whom” question will dramatically change our moral analysis. Take the notion of preparing a steak dinner. If we only take into moral account ourselves, we should eat the steak, tip our server zero dollars. If we expand the morally relevant community to include all humans, we should eat the steak and tip our server generously. If we include animals in the moral analysis, we would not eat the steak and tip our server generously.
We’ve mentioned maximization in our discussion so far. Some, but not all, versions of consequentialism[2] hold that it is not good enough to merely have a net positive of pleasure through our actions, but rather we must choose the action that will bring about the greatest amount of overall pleasure. This gives us guidance in a situation with no good options, like the trolley case where we have to choose between allowing 5 innocents to die on a runaway trolley or saving the 5, but killing 1 innocent bystander in the process.
When we put various combinations of the above together, we get distinct, but similar versions of consequentialism.
Approach | Philosopher | The Good | For Whom | Primary Relation |
Capitalist Mode of Production | Freidrich Hayek | Profit | Shareholders | Competition |
Epicureanism | Epicurus | Simple pleasures & avoidance of anxiety | Self first, then others | Self-Sufficiency and then Cooperation |
Ethical Egoism | Ayn Rand | Long-term well being | Self | Competition |
Hedonistic Utilitarianism | Jeremy Bentham | All that a person considers to be pleasurable | All that can suffer[3] | Cooperation |
Utilitarianism | John Stewart Mill | Higher-order pleasures of the mind | Everyone | Cooperation |
Hedonism, the Case for Pleasure as a Good
Hedonism is a theory of well-being — a theory of how well a life is going for the person living that life.[4] What separates Hedonism from other theories of well-being is that the hedonist believes that what defines a successful life is directly related to the amount of pleasure in that life; no other factors are relevant at all. Therefore, the more pleasure that a person experiences in their life then the better their life goes, and vice versa. Whereas other theories might focus on fulfilling desires people have, or an objective list of things such as friendship and health.
The roots of Hedonism can be traced back at least as far as Epicurus (341–270 BC) and Ancient Greece. Epicurus held the hedonistic view that the primary intrinsic good for a person is pleasure; meaning that pleasure is always good for a person in and of itself, irrespective of the cause or context of the pleasure. According to this theory pleasure is always intrinsically good for a person and less pleasure is always intrinsically bad. Not all things we might think of as pleasure count as true pleasure for Epicurus. Check out the reading “Letter to Menoeceus” in for a more complete discussion of Epicurus’ notions of pleasure.
Hedonism is a relatively simple theory of what makes your life better. If you feel that your life would be better if you won the lottery, married your true love or achieved your desired qualifications, then the hedonistic explanation of these judgments is that these things are good for you only if they provide you with pleasure.
Many pleasures may be physical, but Fred Feldman (1941–) is a defender of a theory known as Attitudinal Hedonism. According to this theory, psychological pleasures can themselves count as intrinsically good for a person. So, while reading a book would not seem to produce pleasure in a physical way, a hedonist may value the psychological pleasure associated with that act of reading and thus accept that it can improve a person’s well-being. This understanding of hedonistic pleasure may help to explain why, for example, one person can gain so much pleasure from a Lady Gaga album while another gains nothing at all; the psychological responses to the music differ.
Nozick’s Experience Machine, a criticism of hedonism
One important problem for Hedonism is that our well-being seems to be affected by more than just the total pleasure in our lives. It may be the case that you enjoy gaining a new qualification, but there seems to be more to the value of this event than merely the pleasure produced. Many people agree that success in gaining a meaningful qualification improves your life even if no pleasure is obtained from it. Certainly, many believe that the relationship between what improves your life and what gives pleasure is not directly proportional, as the hedonist would claim. Robert Nozick (1938–2002) attacked the hedonistic idea that pleasure is the only good by testing our intuitions via a now famous thought-experiment. Nozick asks:
Suppose there was an experience machine that would give you any experience you desired.
Super- duper neuropsychologists could stimulate your brain so that you would think and feel you were writing a great novel, or making a friend, or reading an interesting book.
All the time you would be floating in a tank, with electrodes attached to your brain. Should you plug into this machine for life, pre-programming your life experiences? […]
Of course, while in the tank you won’t know that you’re there; you’ll think that it’s all actually happening […] would you plug in? [5]
Nozick’s challenge to Hedonism is based on the thought that most people who consider this possible situation would opt not to plug in. Indeed, if you ask yourself if you would actually choose to leave behind your real friends, family and life in favor of a pre-programmed existence you also might conclude that plugging into the experience machine would not be desirable.
However, if Hedonism is correct and our well-being is determined entirely by the amount of pleasure that we experience, then Nozick wonders “what else can matter to us, other than how our lives feel from the inside?”[6] The experience machine guarantees us pleasure yet we find it unappealing compared to a real life where pleasure is far from assured. This may suggest that our well-being is determined by other factors in addition to how much pleasure we secure, perhaps knowledge or friendships.
The hedonists need not give way entirely on this point, of course, as they may feel that the experience machine is desirable just because it guarantees experiences of pleasure. Or, you might believe that our suspicions about the machine are misplaced. After all, once inside the machine we would not suspect that things were not real. You may feel that the hedonist could bite-the- bullet (accept the apparently awkward conclusion as a non-fatal implication of the theory) and say that any reticence to enter the machine is irrational. Perhaps the lives of those choosing to be plugged in to the machine would go extraordinary well, especially given the level of misery so many people in the world experience on a day-to-day basis. A life of autonomy and pleasure might be preferable — especially if the machines were networked together — to the sort of lives we are able to live today.
The Foundations of Bentham’s Hedonistic Utilitarianism
Nature has placed humanity under the governance of two sovereign masters, pain and pleasure.
– Jeremy Bentham
Jeremy Bentham (1748–1832) was the first of the “classical utilitarians.” Driven by a genuine desire for social reform, Bentham wanted to be as much involved in law, politics and economics as abstract philosophizing. Bentham developed his moral theory of Utilitarianism on the foundation of the type of hedonistic thinking described in section two.
For Bentham, the only thing that determines the value of a life, or indeed the value of an event or action, is the amount of pleasure contained in that life, or the amount of pleasure produced as a result of that event or action. Bentham is a hedonistic utilitarian. This belief in Hedonism, however, was not something that Bentham took to be unjustified or arbitrary; for him Hedonism could be empirically justified by evidence in the world in its favor. According to Bentham:
Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do.[7]
Bentham moves from this empirical claim about the factors that guide our behavior to a normative claim about how we ought to live. He creates a moral theory based on the bringing about of more pleasure and less pain. When first understanding Utilitarianism, it is also crucial to understand what is meant by the term “utility”. Bentham defined it as
“[…] that property in any object, whereby it tends to produce benefit, advantage, pleasure, good, or happiness […] or […] to prevent the happening of mischief, pain, evil, or unhappiness”.[8]
Utility is thus promoted when pleasure is promoted and when unhappiness is avoided. Bentham’s commitment to Hedonism means for him that goodness is just an increase in pleasure, and evil or unhappiness is just an increase in pain or decrease in pleasure. With this understanding of utility in mind, Bentham commits himself to the Principle of Utility:
By the principle of utility is meant that principle which approves or disapproves of every action whatsoever, according to the tendency which it appears to have to augment or diminish the happiness of the party whose interest is in question: or, what is the same thing in other words, to promote or to oppose that happiness.[9]
In effect, this principle simply says that promoting utility, defined in terms of pleasure, is to be approved of and reducing utility is to be disapproved of. The Principle of Utility, backed by a commitment to Hedonism, underpins the central utilitarian claim made by Bentham. Based on a phrase that he wrongly attributed to Joseph Priestley (1733–1804), Bentham suggests that the measure of right and wrong is the extent to which an action produces the greatest good for the greatest number of people. Of course, what counts as good, for Bentham, is pleasure. We can then rephrase what Bentham himself call his fundamental axiom as a requirement to promote the greatest pleasure for the greatest number of people, in order to act morally.
The Structure of Bentham’s Utilitarianism
In addition to being hedonistic, Bentham’s Utilitarianism is also:
- Consequentialist/Teleological
- Relativist
- Maximizing
- Impartial
Bentham’s Utilitarianism is consequentialist because the moral value of an action or event is determined entirely by the consequences of that event. The theory is also described as teleological for the same reason, based on the Greek word telos that means “end” or “purpose”. If more pleasure follows as a consequence of “Action A” rather than “Action B”, then according to the fundamental axiom of Utilitarianism “Action A” should be undertaken and is morally right; choosing “Action B” would be morally wrong. In addition, Bentham’s Utilitarianism is Relativistic rather than Absolutist. Absolutist moral views hold that certain actions will always be morally wrong irrespective of context or consequences. For example, many campaigning groups suggest that torture is always morally unacceptable whether it is carried out by vindictive dictators seeking to instill fear in a population or whether it is authorized by democratically elected governments seeking to obtain information in order to stop a terrorist attack. For absolutists then, the act of torture is absolutely wrong in all cases and situations.
Clearly, Bentham cannot hold this type of view because sometimes the pain involved in torture may lead to the promotion of greater pleasure (or less intense pain) overall, such as in the case where torture stops a terrorist atrocity. On this basis, the Benthamite utilitarian must believe that whether a certain action is right or wrong is always relative to the situation in which the action takes place. Bentham’s Utilitarianism is maximizing because it does not merely require that pleasure is promoted, but that the greatest pleasure for the greatest number is secured. This means that some actions that lead to pleasure will still not be morally good acts if another action that could have produced even more pleasure in that setting was rejected. Thus, for example, if you gain some pleasure from spending money on a new book, but that money could have produced more pleasure had it been donated to a local charity for the homeless, then buying a new book would be morally wrong even though it led to some pleasure because it did not maximize the total amount of pleasure that was possible in that circumstance.
Finally, Bentham’s Utilitarianism is also impartial in the sense that what matters is simply securing the maximum amount of pleasure for the maximum number of people; the theory does not give special preference regarding which people are supposed to have access to, or share in, that total pleasure. Bentham’s utilitarian theory is associated with the idea of equal consideration of interests; as long as total pleasure is maximized then it does not matter if that pleasure is experienced by royalty, presidents, siblings, children, friends or enemies. In the total calculation of pleasure, we are all equal regardless of our status, behavior or any other social factor.
Hedonic Calculus
Hopefully it is now clear that for Bentham the consequences in terms of pleasure production of any action are what determine the morality of that action, and that no other factors are relevant. However, it is not clear how exactly we should go about working out what to do in specific cases. For example:
Killing the Passengers or Allowing the City to be Attacked?
You are a military airman flying a fighter jet that is about to intercept a passenger airliner that seems to have been hijacked by an as yet unknown figure. The plane appears to be on a path that could take it either to an airport or, potentially, directly to a major and highly populated city.
You are tasked with deciding how to act and must, therefore, choose whether or not to fire a missile at the plane.
Firing at the plane would kill the passengers but save all lives on the ground, yet not firing may save the passengers, or it may give the passengers only a few more minutes before the plane is flown into a city full of innocents and they are killed in any case.
Suggesting that the pilot weigh up the options and choose the action that secures the greatest pleasure for the greatest number is not obviously helpful in making such a difficult decision with so many variables.
Bentham recognized that such Problems of Calculation relating to the pleasure associated with future actions needed addressing in order for Utilitarianism to be a workable moral theory. Bentham therefore created the Hedonic Calculus (sometimes known as the Felicific Calculus) in order to help an individual work out how much pleasure would be created by differing possible actions. The Hedonic Calculus, as suggested by Bentham, is based on assessing possible pleasures according to their:
- Intensity
- Duration
- Certainty
- Remoteness (i.e. how far into the future the pleasure is)
- Fecundity (i.e. how likely it is that pleasure will generate other related pleasures)
- Purity (i.e. if any pain will be felt alongside that pleasure)
- Extent (i.e. how many people might be able to share in that pleasure)[10]
The Hedonic Calculus is therefore supposed to provide a decision-procedure for a utilitarian who is confused as to how to act in a morally tricky situation. Thus, our fighter-pilot might consider the intensity of the pleasure of surviving versus the duration of the pain of death, while also needing to balance these factors against the relative certainty of the possible pains or pleasures. No doubt, the fighter pilot would still face an agonizing moral choice but it seems that he would at least have some methodology for working out what Utilitarianism morally requires of him.
Problems with Bentham’s Utilitarianism
However, whether or not measuring possible actions in terms of “units of pleasure” associated with them is actually plausible is very much an open question and so the problem of calculation is not necessarily solved simply by the existence of the Hedonic Calculus. Some philosophers use the following terms to name discreet units of pain and pleasure:
- hedon – one unit of pleasure, and
- dolor – one unit of pain.
Consider the most recent highly pleasurable experience that you enjoyed and compare it to a highly pleasurable experience from earlier in your life. It may be that you cannot say confidently that one provided more pleasure than the other, especially if the experiences were extremely varied; perhaps winning a sporting trophy versus going on your first holiday.
Pleasures that are so fundamentally different in nature may simply be incommensurable — they may be incapable of being measured by a common standard such as the Hedonic Calculus. In addition, the problem of calculation can be extended beyond the issues raised above. Remember that Bentham’s Utilitarianism is impartial in the sense that all individuals who gain pleasure as a result of a certain action count towards the total amount of pleasure. However, the following case raises the Problem of Relevant Beings:
Problem of Relevant Beings
You are considering whether or not to approve a new housing development on a piece of unoccupied land outside the current boundary of your town.
You are clear that, if approved, the development will create a great deal of pleasure for both new residents and construction workers without any pain being experienced by others.
You are aware, however, that the development will require the culling of several badgers and the removal of a habitat currently supporting many birds, stray cats and rodents of various types.
On the surface, this case should be obvious for the utilitarian without any special problem of calculation; the greatest good for the greatest number would be secured if the development were permitted to go ahead. However, this assumes that non-human animals are not relevant to the calculation of pleasures and pains. Yet, if pleasure is all that matters for how well a life goes then it is not clear why animals, that may be able to experience some form of pleasure and can almost certainly experience pain, should be excluded from the calculation process. Indeed, Bentham, when referring to the moral value of animals, noted that:
The question (for deciding moral relevance) is not ‘Can they reason?’, nor ‘Can they talk?’, but ‘Can they suffer?”[11]
If the suffering and pain of humans is relevant to moral calculations then surely it is at least plausible that so should the suffering and pain of non-human animals.
Being a maximizing ethical theory, Utilitarianism is also open to a Demandingness Objection. If it is not the case that pleasure needs to be merely promoted but actually maximized at all opportunities, then the standard for acting morally appears to be set extremely high. For example, did you buy a doughnut at some point this year or treat yourself to a magazine? Live the life of a high-roller and treat yourself to a taxi ride rather than walking to your destination? While your actions certainly brought about differing degrees of pleasure to both yourself and to those who gained economic benefit from you decision, it seems that you could have created much more pleasure by saving up your money and ensuring it reached those suffering extreme financial hardships or residing in poverty around the world. As a result of being a maximizing moral theory, Utilitarianism seems to make immorality very hard to avoid as it is so utterly demanding on our behavior.
A further problem for Utilitarianism relates to the Tyranny of the Majority. Remember that as a relativistic moral theory, Utilitarianism does not allow for any moral absolutes — such as the absolute right to democracy, or absolute legal or basic human rights. Indeed, Bentham himself dismissed the idea of “natural rights” as a nonsensical concept masqueraded as a meaningful one. However, if we accept that absolute rights are simply “nonsense upon stilts” as Bentham put it, then Utilitarianism seems to be open to cases where the majority are morally required to exploit the minority for the greater good of maximizing total pleasure. For example, imagine that total pleasure would be maximized if the resources of a small country were forcibly taken from them to be used freely and exploited by the people of a much larger country (this is hardly unrealistic). However, such forceful theft — only justified by the fact that a greater majority of people would gain pleasure — does not seem to be morally justifiable.
Yet, according to Utilitarianism’s commitment to maximizing pleasure, such an action would not only be morally acceptable but it would be morally required. As a consequentialist/teleological moral theory Utilitarianism is also open to the Problem of Wrong Intentions. This problem can be highlighted by considering the cases of Dominic and Callum.
Dominic and Callum – Version 1
Dominic is seating in a coffee shop when a masked intruder bursts in threatening to rob the shop.
Dominic, with the intention of saving lives, attempts to stop the intruder but sadly, in the ensuing struggle, the intruder’s gun is accidentally fired and an innocent person is killed.
Now, consider a second case.
Dominic and Callum – Version 2
An intruder bursts in with a gun but Callum, rather than trying to intervene, immediately ducks for cover with the intention of saving himself and leaving the rest of the customers to fend for themselves.
Luckily for Callum, when he ducks for cover he accidentally trips into the would-be thief, knocking him unconscious thus allowing his peaceful detention until police arrive.
According to the utilitarian calculation, Callum acted in a way that maximized pleasure while Dominic acted wrongly because the consequence of his act was tragic pain. However, it seems unfair and wrong to suggest that Callum acted rightly when he had just intended to save himself, although he had a lucky outcome, while Dominic acted wrongly when his intention was to save others but was unlucky in his outcome. Utilitarianism, as a consequentialist theory, ignores intentions and focuses only on consequences.
Utilitarianism also faces the Problem of Partiality. This is clear if we consider the familiar moral dilemma of being stuck on a life raft with three other people but with only enough supplies for two people. On the raft with you is a doctor who is confident that he can pass on a cure for cancer if he survives, a world class violinist who brings pleasure to millions each year, and one of your parents or siblings. I am afraid to report that, for the purposes of this example, your parent or sibling is nothing special in comparison to other individuals on the raft. In this circumstance, Utilitarianism would seem to require you not only to give up your own space on the raft but ensure that your parent or sibling joins you in the freezing water with no hope of survival; this is the way of maximizing total pleasure in such a scenario. Yet, even if you believe that the morality might call for your own self-sacrifice, it seems extremely unfair not to allow you to give extra moral weight to the life of a loved one. Unfortunately for the utilitarian, perhaps, the status as a beloved family member should make no special difference to your judgment regarding how to act. This seems to be not only over-demanding but also overly cold and calculating.
Utilitarianism requires Agent-Neutrality — you must look at the situation as any neutral observer would and not give special preference to anyone irrespective of your emotional attachments, because each individual must count for one and no more than one.
Finally, Bentham’s Utilitarianism also comes under attack from the related Integrity Objection, framed most prominently by Bernard Williams (1929– 2003). As an agent-neutral theory, no person can give up impartiality when it comes to judgements about the impact of a potential action upon their family or loved ones. In addition, no person can give up impartiality when it comes to the impact of an action upon their own feelings, character and general sense of integrity. In order to make clear the potential worry associated with this, Williams describes the fictional case of Jim and the Indians.
Jim is an explorer who stumbles upon an Indian leader who is about to execute twenty people. Jim knows nothing of their possible crimes or any other factors involved, but he is offered a difficult choice by the Indian chief who is eager to impress his foreign traveler. Jim can either shoot one of the prisoners himself and then the rest will be set free as a mark of celebration, or he can refuse the offer in which case all twenty prisoners will be executed as was planned. It is key to note that Jim does not have control of the situation in the sense that he is powerless to bargain or negotiate with anyone, and nor can he use a weapon to successfully free any prisoners. He has only the two options laid out.[12]
The point of this example is not to establish what the right action is. You may find yourself in agreement with utilitarians who suggest Jim must shoot one prisoner in order to save the lives of the rest. Rather, the purpose of the example is to show that Utilitarianism forces us to reach this conclusion too quickly. Given the commitment to Agent-Neutrality, Jim must treat himself as a neutral observer working out which action will produce the greatest good for the greatest number. Morally, he is not entitled to give more weight to his own feelings than he would give to the feelings of any other and therefore it does not matter whether Jim is a pacifist and has been a lifelong advocate for prisoner reform and rehabilitation.
If the utilitarian calculation suggests that he must shoot one of the prisoners, then he must shoot with no regard to any compromising of his integrity and self-identity. You may accept this as an unfortunate consequence of a terrible situation, but it may be a problem for a moral theory if it fails to recognize or respect a person’s most sincere and deepest convictions.
Mill’s Utilitarian Proof
John Stuart Mill (1806–1873) was concerned by many of the problems facing the utilitarian theory put forward by Bentham, but as a hedonist he did not wish to see the theory rejected. Mill sought to refine and improve the Benthamite utilitarian theory in order to create a successful version of Hedonistic Utilitarianism.
It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied.
– Mill
Mill was so confident about the prospects for a version of Hedonistic Utilitarianism because he believed that there was an empirically backed proof available to support the principle that the greatest happiness/pleasure should always be secured for the greatest number. Mill’s proof, much like Bentham’s empirical defense of Hedonism, relies on the evidence from observation that people desire their own happiness. This observation of fact supports Mill’s claim that since people desire their own happiness, this is evidence that such happiness is desirable. Mill says “…each person’s happiness is a good to that person, and the general happiness, therefore, a good to the aggregate of all persons”.[13]
Since our happiness is good for us, and general happiness is just the total of the happiness of all persons, then general happiness is also good. To put it another way, if individual happiness is a good worth pursuing, then happiness in general must be worth pursuing. In order to justify Hedonism, Mill sought to justify the claim that the good of happiness is the only thing that makes our lives go better. Mill defends this claim by suggesting that knowledge, health and freedom etc. (as other plausible goods that might make a life go better) are only valuable in so far as they bring about happiness. Knowledge is desired only because it provides happiness when acquired, not because it, by itself and in isolation, makes life go better.
Mill’s proof of Utilitarianism in terms of the general desirability of maximizing total happiness is, however, open to criticism. For one thing, the fact that something is desired does not seem to justify the claim that it is desirable. G. E. Moore (1873–1958) points out that Mill moves from the factual sense that something is desirable if it is desired to the normative sense that it should be desired without any justification. It is possible, for example, to desire to kill another person. This is desirable in the sense people could and do desire it (it is possible to do so — it is an action that is desire-able), but not in the sense that we would want them to desire it.
In addition, the idea that other apparent goods, such as knowledge and health, are only valuable in so far as they promote happiness/pleasure is extremely controversial; can you imagine a situation in which you gained value from knowledge without any associated pleasure or happiness? If so, you may have a counter example to Mill’s claim.
Mill’s Qualitative Utilitarianism
In attempting to redraw Bentham’s Utilitarianism, Mill’s most substantial thought was to move away from Bentham’s idea that all that mattered was the quantity of total pleasure. Instead, Mill thought that quality of pleasure was also crucial to deciding what is moral. Bentham’s Utilitarianism is quantitative in the sense that all Bentham focuses on is the maximization of hedonically calculated quantities of total pleasure.
Thus, he says that “Prejudice apart, the game of push-pin is of equal value with the arts and sciences of music and poetry”.[14] All that matters for Bentham is producing pleasure and the way this is achieved is unimportant. If playing on a console affords you more pleasure than reading Shakespeare, then Bentham would view your life as going better if you play the console. However, Mill introduces a quality criterion for pleasure. Mill says that:
It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, is of a different opinion, it is only because they only know their own side of the question.[15]
Bentham could not admit that the unhappy Socrates would be living a life with more value than the happier fool. Mill, on the other hand, believes that quality, not merely quantity, of pleasure matters and can therefore defend the claim that Socrates has the better life even by hedonistic standards. According to Mill, higher pleasures are worth more than lower pleasures. Higher pleasures are those pleasures of the intellect brought about via activities like poetry, reading or attending the theater. Lower pleasures are animalistic and base; pleasures associated with drinking beer, having sex or lazing on a sun-lounger.
What we should seek to maximize are the higher quality pleasures even if the total pleasure (hedonically calculated via Bentham’s calculus) turns out to be quantitatively lower as a result. Justifying this distinction between higher and lower quality pleasures as non-arbitrary and not just an expression of his own tastes, Mill says that competent judges, those people who have experienced both types of pleasure, are best placed to select which pleasures are higher and lower. Such competent judges, says Mill, would and do favor pleasures of the intellect over the base pleasures of the body.
On this basis, Mill is open to the criticism that many people have both read books and drunk beer and that if given the choice would choose the latter. Whether or not Mill’s defense of his supposedly non-prejudiced distinction of higher and lower pleasures is successful is an open question for your evaluation and analysis.
Mill’s Rule Utilitarianism versus Bentham’s Act Utilitarianism
In addition to a difference in views regarding the importance of the quality of a pleasure, Mill and Bentham are also separated by reference to Act and Rule Utilitarianism and although such terms emerged only after Mill’s death, Mill is typically considered a rule utilitarian and Bentham an act utilitarian. An act utilitarian, such as Bentham, focuses only on the consequences of individual actions when making moral judgments. However, this focus on the outcome of individual acts can sometimes lead to odd and objection- raising examples. Judith Jarvis Thomson (1929–) raised the problem of the “transplant surgeon”.
Problem of the “Transplant Surgeon”
While Bentham does suggest that we should have “rules of thumb” against such actions, for typically they will lead to unforeseen painful consequences, in the case as simply described the act utilitarian appears powerless to deny that such a killing is required in order to maximize total pleasure (just add your own details to secure this conclusion for the act utilitarian).
Rule utilitarians, in whose camp we can place Mill, adopt a different moral decision-procedure. Their view is that we should create a set of rules that, if followed, would produce the greatest amount of total happiness. In the transplant case, killing the healthy man would not seem to be part of the best set of utilitarian-justified rules since a rule allowing the killing of healthy patients would not seem to promote total happiness; one outcome, for example, would be that people would very likely stop coming to hospitals for fear for their life! Therefore, if a rule permitting killing was allowed then the maximization of total happiness would not be promoted overall. It is through Rule Utilitarianism that we can make sense of Mill’s Harm Principle. According to Mill, there is:
One very simple principle, as entitled to govern absolutely the dealings of society with the individual in the way of compulsion and control.
That principle is: The only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant. [17]
Even if a particular act of harming another person might bring about an increase in total pleasure on a single occasion, that act may not be condoned by the set of rules that best promotes total pleasure overall. As such, the action would not be morally permitted.
Strong versus Weak Rule Utilitarianism
Rule utilitarians may seem to avoid troubling cases like the transplant surgeon and be able to support and uphold individual human and legal rights based on rules that reflect the harm principle. This fact would also help rule utilitarians overcome objections based on the treatment of minorities because exploitation of minority groups would, perhaps, fail to be supported by the best utilitarian- justified set of rules. Yet, rule utilitarians face a troubling dilemma:
- Strong Rule Utilitarianism: Guidance from the set of rules that, if followed, would promote the greatest amount of total happiness must always be followed.
- Weak Rule Utilitarianism: Guidance from the set of rules that, if followed, would promote the greatest amount of total happiness can be ignored in circumstances where more happiness would be produced by breaking the rule.
The strong rule utilitarian appears to suffer from what J. J. C. Smart (1920– 2012) described as Rule Worship. No longer focusing on the consequences of the action before them, the strong rule utilitarian appears to ignore the option to maximize total happiness in favor of following a general and non- relative rule regarding how to act. The strong rule utilitarian may be able to avoid problems based on treatment of minorities or a lack of absolute legal and human rights, but it is not clear that they survive these problems holding on to a teleological, relativistic utilitarian theory. Utilitarianism seems to be saved from troubling implications only by denying core features.
On the other hand, while Weak Rule Utilitarianism retains a teleological nature it appears to collapse into Act Utilitarianism. The rules provide guidelines that can be broken, and given that the act utilitarian can also offer “rules of thumb” against actions that tend not to produce maximum goodness or utility in general, such as killing healthy patients, it is not clear where this version of Rule Utilitarianism gains a unique identity. In what cases would Act Utilitarianism and Weak Rule Utilitarianism actually provide different moral guidance? This is something you should consider in the light of your own examples or previous examples in this chapter.
Non-Hedonistic Contemporary Utilitarianism
Peter Singer and Preference Utilitarianism
Utilitarianism is not a dead theory and it did not end with Mill. Henry Sidgwick (1838–1900) is considered to have taken over the baton after Mill, and R. M. Hare (1919–2002) was perhaps chief advocate in the mid twentieth century. However, few contemporary philosophers can claim as much influence in public life outside philosophy as can the preference utilitarian, Peter Singer (1946–). Singer advocates a non-hedonistic version of Utilitarianism. His utilitarian theory is teleological, maximizing, impartial and relativistic but he does not claim that the greatest good for the greatest number can be reduced to pleasure in either raw or higher forms. Instead, Singer believes that what improves a person’s life is entirely determined by the satisfaction of their preferences.
If you satisfy your preference to achieve a good qualification your life goes better in virtue of satisfying that preference. If someone else desires to get a job rather than continue in education, their life goes better for them if they secure their preference and gain employment. Individuals, according to Singer, must be at the core of moral thinking:
There would be something incoherent about living a life where the conclusions you came to in ethics did not make any difference to your life. It would make it an academic exercise. The whole point about doing ethics is to think about the way to live. My life has a kind of harmony between my ideas and the way I live. It would be highly discordant if that was not the case. [18]
On this basis, when making moral decisions we should consider how best to ensure the maximization of total preference satisfaction — it does not matter if our preference satisfaction fails to provide pleasure for us. Continuing to follow Bentham’s commitment to impartiality, Singer also supports equal weighing of preferences when deciding which action better promotes greater preference satisfaction; all preferences are to weigh equally.
This potentially leaves Singer open to the same issues that plagued Bentham. Namely, regarding circumstances where partiality seems desirable, or when the preferences of the majority seem to threaten a minority group, or require us to sacrifice our integrity. Further, the problem of calculation also seems to be relevant because it is not obvious how you could work out the preferences of others in at least some difficult moral cases (let alone the preferences of animals, if they are also relevant). In response to a concern regarding the moral relevance of satisfying bloodthirsty or apparently immoral preferences and counting such satisfaction as a moral achievement (consider the preferences of a nation of pedophiles, for example), we might look to the ideas of Richard Brandt (1910–1997). Brandt, writing about the rationality of certain preferences, suggested that rational preferences were those that might survive cognitive psychotherapy.[19] However, there is a question as to how arbitrary this requirement is and whether or not some unnerving preferences might form the core of certain individual characters therefore being sustained even after such therapy.
Summary
Utilitarianism remains a living theory and retains hedonistic and non-hedonistic advocates, as well as supporters of both act and rule formulations. The core insight that consequences matter gives the theory some intuitive support even in the light of hypothetical cases that pose serious problems for utilitarians. The extent to which the different versions of Utilitarianism survive their objections is very much up to you as a critically-minded philosopher to decide.
Common Student Mistakes
- Not reflecting the attitudinal aspect of pleasure that Bentham’s theory may account for.
- Minimizing the long-term impact of actions when it comes to pleasure/ pain production.
- Imprecise understanding of the hedonic/non-hedonic split in Utilitarianism.
- Imprecision in use of examples to defend/challenge Utilitarianism.
- Suggesting that “Jim and the Indians” is not a counterexample to Utilitarianism simply because you judge killing the fewer number of people is ultimately the morally right thing to do.
For Reflection & Discussion
- Is there anything that would improve your life that cannot be reduced to either pleasure or preference satisfaction?
- Would you enter Nozick’s experience machine if you knew you would not come out? Would you put someone you care about into the machine while they were asleep, so that they never had to make the decision?
- Can pleasure be measured? Does Bentham go about this task correctly?
- Which is the most serious problem facing Bentham’s Act Utilitarianism? Can it be overcome?
- Does Mill successfully improve Bentham’s Act Utilitarianism in any way?
- Are you ever told to stop watching television and do something else? Is this good for you? Why?
- Look at the quote at the start of the chapter by Dara Ó Briain — is it possible that some pleasures are inferior in value to others?
- Do you have convictions or beliefs you would not want to sacrifice for the greater good, should you ever be forced to?
- Why do utilitarians not give up on the idea of maximizing pleasure and just talk in terms of promoting sufficient pleasure? Would this solve or raise problems?
- Is Weak Rule Utilitarianism merely Act Utilitarianism by another name?
- Does Strong Rule Utilitarianism deserve to be labelled as a utilitarian theory?
- If your preferences change after psychotherapy, did the original preferences ever matter?
Key Terminology
- Normative
- Relativistic
- Teleological
- Consequentialist
- Principle of Utility
- Agent-Neutrality
- Hedonic Calculus
- Utility
- Intrinsic
Check Your Understanding
Select the best answer for each item.
Citation & Use
Epicurus, ancient Greek philosopher. From Thomas Stanley, (1655). Public Domain.
Jeremy Bentham by Henry William Pickersgill, n.d. Public Domain.
The philosopher John Stuart Mill and Helen Taylor, daughter of Harriet Taylor, by unknown, 1835. Public Domain.
Peter Singer MIT Veritas by Joel Travis Sage, 2009. CC-BY 3.0
- This selection was written by Henry Imler ↵
- For more on this, see the section on "Classical Consequentialism" on entry on consequentialism in the Stanford Encyclopedia of Philosophy. Sinnott-Armstrong, Walter, "Consequentialism", The Stanford Encyclopedia of Philosophy (Summer 2019 Edition), Edward N. Zalta (ed.), URL = <https://plato.stanford.edu/archives/sum2019/entries/consequentialism/>. ↵
- While Bentham was primarily concerned with persons only, animal rights philosophers have emphasized the notion of any being that can suffer. ↵
- This section was primarily written by Dimmok and Fisher. ↵
- Robert Nozick, Anarchy, State, and Utopia (Oxford: Blackwell Publishing, 1974), 42. ↵
- Nozick, 42. ↵
- Jeremy Bentham, The Principles of Morals and Legislation (Prometheus Books, 1781). ↵
- Bentham, 66. ↵
- Bentham, 65. ↵
- Bentham, 87. ↵
- Jeremy Bentham, “An Introduction to the Principles of Morals and Legislation,” in Utilitarianism and Other Essays, ed. Alan Ryan (Harmondsworth, Middlesex, England ; New York, N.Y., U.S.A: Penguin Classics, 1987). ↵
- J. J. C. Smart: and Bernard Williams, Utilitarianism, For and Against (Cambridge: Cambridge University Press, 1973), 98. ↵
- John Stuart Mill and Jeremy Bentham, Utilitarianism and Other Essays, ed. Alan Ryan (Harmondsworth, Middlesex, England ; New York, N.Y., U.S.A: Penguin Classics, 1987), 308. ↵
- J. Bentham and E. Dumont, The Rationale of Reward (R. Heward, 1830), 206, https://books.google.co.uk/books?id=6igN9srLgg8C. ↵
- John Stuart Mill, Utilitarianism (London: Parker, Son, and Bourn, West Strand, 1863), 281. ↵
- Judith Jarvis Thomson, “The Trolley Problem,” The Yale Law Journal 94, no. 6 (1985): 1396, https://doi.org/10.2307/796133. ↵
- John Stuart Mill, On Liberty (New York and Melborne: The Walter Scott Publishing Co., Ltd, 1863) ↵
- Kevin Toolis, “The Most Dangerous Man in the World,” the Guardian, November 6, 1999, http://www.theguardian.com/lifeandstyle/1999/nov/06/weekend.kevintoolis. ↵
- Richard B. Brandt, Ethical Theory, vol. 70 (Prentice-Hall, 1959). ↵
Thinking and Moral Considerations: A Lecture
Arendt, Hannah. "Thinking and Moral Considerations: A Lecture." Social Research 38, no. 3 (1971): 417-46. http://www.jstor.org/stable/40970069
Tulsa Community College students can access the reading by clicking the link above and entering T# credentials.
Critical Thinking:
With respect to critical thinking, it seems that everyone uses this phrase. Yet, there is a fear that this is becoming a buzz-word (i.e. a word or phrase you use because it’s popular or enticing in some way). Ultimately, this means that we may be using the phrase without a clear sense of what we even mean by it. So, here we are going to think about what this phrase might mean and look at some examples. As a former colleague of mine, Henry Imler, explains:
By critical thinking, we refer to thinking that is recursive in nature. Any time we encounter new information or new ideas, we double back and rethink our prior conclusions on the subject to see if any other conclusions are better suited. Critical thinking can be contrasted with Authoritarian thinking. This type of thinking seeks to preserve the original conclusion. Here, thinking and conclusions are policed, as to question the system is to threaten the system. And threats to the system demand a defensive response. Critical thinking is short-circuited in authoritarian systems so that the conclusions are conserved instead of being open for revision.[1]
A condition for being recursive is to be open and not arrogant. If we come to a point where we think we have a handle on what is True, we are no longer open to consider, discuss, or accept information that might challenge our Truth. One becomes closed off and rejects everything that is different or strange--out of sync with one’s own Truth. To be open and recursive entails a sense of thinking about your beliefs in a critical and reflective way, so that you have a chance to either strengthen your belief system or revise it if needed. I have been teaching philosophy and humanities classes for nearly 20 years; critical thinking is the single most important skill you can develop. In close but second place is communication, In my view, communication skills follow as a natural result of critical thinking because you are attempting to think through and articulate stronger and rationally justified views. At the risk of sounding cliche, education isn’t about instilling content; it is about learning how to think.
In your philosophy classes your own ideas and beliefs will very likely be challenged. This does not mean that you will be asked to abandon your beliefs, but it does mean that you might be asked to defend them. Additionally, your mind will probably be twisted and turned about, which can be an uncomfortable experience. Yet, if at all possible, you should cherish these experiences and allow them to help you grow as a thinker. To be challenged and perplexed is difficult; however, it is worthwhile because it compels deeper thinking and more significant levels of understanding. In turn, thinking itself can transform us not only in thought, but in our beliefs, and our actions. Hannah Arendt, a social and political philosopher that came to the United States in exile during WWII, relates the transformative elements of philosophical thinking to Socrates. She writes:
Socrates...who is commonly said to have believed in the teachability of virtue, seems to have held that talking and thinking about piety, justice, courage, and the rest were liable to make men more pious, more just, more courageous, even though they were not given definitions or “values” to direct their further conduct.[2]
Thinking and communication are transformative insofar as these activities have the potential to alter our perspectives and, thus, change our behavior. In fact, Arendt connects the ability to think critically and reflectively to morality. As she notes above, morality does not have to give a predetermined set of rules to affect our behavior. Instead, morality can also be related to the open and sometimes perplexing conversations we have with others (and ourselves) about moral issues and moral character traits. Theodor W. Adorno, another philosopher that came to the United States in exile during WWII, argues that autonomous thinking (i.e. thinking for oneself) is crucial if we want to prevent the occurrence of another event like Auschwitz, a concentration camp where over 1 million individuals died during the Holocaust.[3] To think autonomously entails reflective and critical thinking—a type of thinking rooted in philosophical activity and a type of thinking that questions and challenges social norms and the status quo. In this sense thinking is critical of what is, allowing us to think beyond what is and to think about what ought to be, or what ought not be. This is one of the transformative elements of philosophical activity and one that is useful in promoting justice and ethical living.
With respect to the meaning of education, the German philosopher Hegel uses the term bildung, which means education or upbringing, to indicate the differences between the traditional type of education that focuses on facts and memorization, and education as transformative. Allen Wood explains how Hegel uses the term bildung: it is “a process of self-transformation and an acquisition of the power to grasp and articulate the reasons for what one believes or knows.”[4] If we think back through all of our years of schooling, particularly those subject matters that involve the teacher passing on information that is to be memorized and repeated, most of us would be hard pressed to recall anything substantial. However, if the focus of education is on how to think and the development of skills include analyzing, synthesizing, and communicating ideas and problems, most of us will use those skills whether we are in the field of philosophy, politics, business, nursing, computer programming, or education. In this sense, philosophy can help you develop a strong foundational skill set that will be marketable for your individual paths. While philosophy is not the only subject that will foster these skills, its method is one that heavily focuses on the types of activities that will help you develop such skills.
Do Your Research:
Developing and practicing sound research skills will aid in developing critical thinking skills. Research skills are important in every field. Consider differences between research in a lab and research in a writing project. This brings us to the Quantitative & Qualitative Research Distinction.
Empirical studies typically undergo research in one of two forms: quantitative and qualitative. It is important to note that neither of these approaches are “better” than the other, simply that they are different.
Quantitative research aims to measure, test, predict, or describe certain phenomena. Quantitative research is statistical, its data numerical and quantifiable. Typically, quantitative research conducts very structured interviews and observations. For example, analyzing a child’s participation in a HeadStart program and their likelihood of attending college would fall under quantitative research.
Qualitative research aims to provide rich descriptions of behaviors and realities. Qualitative research is naturalistic and interpretive, using more open-ended interviews and observations. Data for qualitative research may present itself in the form of interviews, transcripts, notes, or journals. For example, observing children playing in a classroom and conducting open-ended interviews with both the children and teachers on classroom behaviors would be considered qualitative research.
Lastly, it is important to understand there are times when research can be both quantitative and qualitative. This simply means that the methods from both quantitative and qualitative research are simultaneously applied to a project. One final note: do not immediately assume the type of research being applied without first thoroughly reading through the article, i.e., the presence of numerical/statistical data does not automatically make research quantitative.[5]
Arguments:
Let’s turn to discuss arguments. Arguments consist of a set of statements, which are claims that something is or is not the case, or is either true or false. The conclusion of your argument is a statement that is being argued for, or the point of view being argued for. The other statements serve as evidence or support for your conclusion; we refer to these statements as premises. It’s important to keep in mind that a statement is either true or false, so questions, commands, or exclamations are not statements. If we are thinking critically we will not accept a statement as true or false without good reason(s), so our premises are important here. Keep in mind the idea that supporting statements are called premises and the statement that is being supported is called the conclusion. Here are a couple of examples:
Example 1: Capital punishment is morally justifiable since it restores some sense of
balance to victims or victims’ families.
Let’s break it down so it’s easier to see in what we might call a typical argument form:
Premise: Capital punishment restores some sense of balance to victims or victims’ families.
Conclusion: Capital punishment is morally justifiable.
Example 2: Because innocent people are sometimes found guilty and potentially
executed, capital punishment is not morally justifiable.
Premise: Innocent people are sometimes found guilty and potentially executed.
Conclusion: Capital punishment is not morally justifiable.
It is worth noting the use of the terms “since” and “because” in these arguments. Terms or phrases like these often serve as signifiers that we are looking at evidence, or a premise.
Check out another example:
Example 3: All human beings are mortal. Heather is a human being. Therefore,
Heather is mortal.
Premise 1: All human beings are mortal.
Premise 2: Heather is a human being.
Conclusion: Heather is mortal.
In this example, there are a couple of things worth noting: First, there can be more than one premise. In fact, you could have a rather complex argument with several premises. If you’ve written an argumentative paper you may have encountered arguments that are rather complex. Second, just as the arguments prior had signifiers to show that we are looking at evidence, this argument has a signifier (i.e. therefore) to demonstrate the argument’s conclusion.
So many arguments!!! Are they all equally good?
No, arguments are not equally good; there are many ways to make a faulty argument. In fact, there are a lot of different types of arguments and, to some extent, the type of argument can help us figure out if the argument is a good one. For a full elaboration of arguments, take a logic class! Here’s a brief version:
Deductive Arguments: in a deductive argument the conclusion necessarily follows the premises. Take argument Example 3 above. It is absolutely necessary that Heather is a mortal, if she is a human being and if mortality is a specific condition for being human. We know that all humans die, so that’s tight evidence. This argument would be a very good argument; it is valid (i.e the conclusion necessarily follows the premises) and it is sound (i.e. all the premises are true).
Inductive Arguments: in an inductive argument the conclusion likely (at best) follows the premises. Let’s have an example:
Example 4: 98.9% of all TCC students like pizza. You are a TCC student. Thus, you like pizza.
Premise 1: 98.9% of all TCC students like pizza
Premise 2: You are a TCC student.
Conclusion: You like pizza. (*Thus is a conclusion indicator)
In this example, the conclusion doesn’t necessarily follow; it likely follows. But you might be part of that 1.1% for whatever reason. Inductive arguments are good arguments if they are strong. So, instead of saying an inductive argument is valid, we say it is strong. You can also use the term sound to describe the truth of the premises, if they are true. Let’s suppose they are true and you absolutely love Hideaway pizza. Let’s also assume you are a TCC student. So, the argument is really strong and it is sound.
There are many types of inductive argument, including: causal arguments, arguments based on probabilities or statistics, arguments that are supported by analogies, and arguments that are based on some type of authority figure. So, when you encounter an argument based on one of these types, think about how strong the argument is. If you want to see examples of the different types, a web search (or a logic class!) will get you where you need to go.
Fallacies:
Some arguments are faulty, not necessarily because of the truth or falsity of the premises, but because they rely on psychological and emotional ploys. These are bad arguments because people shouldn’t accept your conclusion if you are using scare tactics or distracting and manipulating reasoning. Arguments that have this issue are called fallacies. There are a lot of fallacies, so, again, if you want to know more a web search will be useful. We are going to look at several that seem to be the most relevant for our day-to-day experiences.
- Inappropriate Appeal to Authority: We are definitely going to use authority figures in our lives (e.g. doctors, lawyers, mechanics, financial advisors, etc.), but we need to make sure that the authority figure is a reliable one.
Things to look for here might include: reputation in the field, not holding widely controversial views, experience, education, and the like. So, if we take an authority figure’s word and they’re not legit, we’ve committed the fallacy of appeal to authority.
Example 5: I think I am going to take my investments to Voya. After all, Steven Adams advocates for Voya in an advertisement I recently saw.
If we look at the criteria for evaluating arguments that appeal to authority figures, it is pretty easy to see that Adams is not an expert in the finance field. Thus, this is an inappropropriate appeal to authority.
- Slippery Slope Arguments: Slippery slope arguments are found everywhere it seems. The essential characteristic of a slippery slope argument is that it uses problematic premises to argue that doing ‘x’ will ultimately lead to other actions that are extreme, unlikely, and disastrous. You can think of this type of argument as a faulty chain of events or domino effect type of argument.
Example 6: If you don’t study for your philosophy exam you will not do well on the exam. This will lead to you failing the class. The next thing you know you will have lost your scholarship, dropped out of school, and will be living on the streets without any chance of getting a job.
While you should certainly study for your philosophy exam, if you don’t it is unlikely that this will lead to your full economic demise.
One challenge to evaluating slippery slope arguments is that they are predictions, so we cannot be certain about what will or will not actually happen. But this chain of events type of argument should be assessed in terms of whether the outcome will likely follow if action ‘x” is pursued.
- Faulty Analogy: We often make arguments based on analogy and these can be good arguments. But we often use faulty reasoning with analogies and this is what we want to learn how to avoid.
When evaluating an argument that is based on an analogy here are a few things to keep in mind: you want to look at the relevant similarities and the relevant differences between the things that are being compared. As a general rule, if there are more differences than similarities the argument is likely weak.
Example 7: Alcohol is legal. Therefore, we should legalize marijuana too.
So, the first step here is to identify the two things being compared, which are alcohol and marijuana. Next, note relevant similarities and differences. These might include effects on health, community safety, economic factors, criminal justice factors, and the like.
This is probably not the best argument in support for marijuana legalization. It would seem that one could just as easily conclude that since marijuana is illegal, alcohol should be too. In fact, one might find that alcohol is an often abused and highly problematic drug for many people, so it is too risky to legalize marijuana if it is similar to alcohol.
- Appeal to Emotion: Arguments should be based on reason and evidence, not emotional tactics. When we use an emotional tactic, we are essentially trying to manipulate someone into accepting our position by evoking pity or fear, when our positions should actually be backed by reasonable and justifiable evidence.
Example 8: Officer please don’t give me a speeding ticket. My girlfriend broke up with me last night, my alarm didn’t go off this morning, and I’m late for class.
While this is a really horrible start to one’s day, being broken up with and an alarm malfunctioning is not a justifiable reason for speeding.
Example 9: Professor, I’d like you to remember that my mother is a dean here at TCC. I’m sure that she will be very disappointed if I don’t receive an A in your class.
This is a scare tactic and is not a good way to make an argument. Scare tactics can come in the form of psychological or physical threats; both forms are to be avoided.
- Appeal to Ignorance: This fallacy occurs when our argument relies on lack of evidence when evidence is actually needed to support a position.
Example 10: No one has proven that sasquatch doesn’t exist; therefore it does exist.
Example 11: No one has proven God exists; therefore God doesn’t exist.
The key here is that lack of evidence against something cannot be an argument for something. Lack of evidence can only show that we are ignorant of the facts.
- Straw Man: A straw man argument is a specific type of argument that is intended to weaken an opponent’s position so that it is easier to refute. So, we create a weaker version of the original argument (i.e. a straw man argument), so when we present it everyone will agree with us and denounce the original position.
Example 12: Women are crazy arguing for equal treatment. No one wants women hanging around men’s locker rooms or saunas.
This is a misrepresentation of arguments for equal treatment. Women (and others arguing for equal treatment) are not trying to obtain equal access to men’s locker rooms or saunas.
The best way to avoid this fallacy is to make sure that you are not oversimplifying or misrepresenting others’ positions. Even if we don’t agree with a position, we want to make the strongest case against it and this can only be accomplished if we can refute the actual argument, not a weakened version of it. So, let’s all bring the strongest arguments we have to the table!
- Red Herring: A red herring is a distraction or a change in subject matter. Sometimes this is subtle, but if you find yourself feeling lost in the argument, take a close look and make sure there is not an attempt to distract you.
Example 13: Can you believe that so many people are concerned with global warming? The real threat to our country is terrorism.
It could be the case that both global warming and terrorism are concerns for us. But the red herring fallacy is committed when someone tries to distract you from the argument at hand by bringing up another issue or side-stepping a question. Politicians are masters at this, by the way.
- Appeal to the Person: This fallacy is also referred to as the ad hominem fallacy. We commit this fallacy when we dismiss someone’s argument or position by attacking them instead of refuting the premises or support for their argument.
Example 14: I am not going to listen to what Professor ‘X’ has to say about the history of religion. He told one of his previous classes he wasn’t religious.
The problem here is that the student is dismissing course material based on the professor’s religious views and not evaluating the course content on its own ground.
To avoid this fallacy, make sure that you target the argument or their claims and not the person making the argument in your rebuttal.
- Hasty Generalization: We make and use generalizations on a regular basis and in all types of decisions. We rely on generalizations when trying to decide which schools to apply to, which phone is the best for us, which neighborhood we want to live in, what type of job we want, and so on. Generalizations can be strong and reliable, but they can also be fallacious. There are three main ways in which a generalization can commit a fallacy: your sample size is too small, your sample size is not representative of the group you are making a generalization about, or your data could be outdated.
Example 15: I had horrible customer service at the last Starbucks I was at. It is clear that Starbucks employees do not care about their customers. I will never visit another Starbucks again.
The problem with this generalization is that the claim made about all Starbucks is based on one experience. While it is tempting to not spend your money where people are rude to their customers, this is only one employee and presumably doesn’t reflect all employees or the company as a whole. So, to make this a stronger generalization we would want to have a larger sample size (multiple horrible experiences) to support the claim. Let’s look at a second hasty generalization:
Example 16: I had horrible customer service at the Starbucks on 81st street. It is clear that Starbucks employees do not care about their customers. I will never visit another Starbucks again.
The problem with this generalization mirrors the previous problem in that the claim is based on only one experience. But there’s an additional issue here as well, which is that the claim is based off of an experience at one location. To make a claim about the whole company, our sample group needs to be larger than one and it needs to come from a variety of locations.
- Begging the Question: An argument begs the question when the argument’s premises assume the conclusion, instead of providing support for the conclusion. One common form of begging the question is referred to as circular reasoning.
Example 17: Of course, everyone wants to see the new Marvel movie is because it is the most popular movie right now!
The conclusion here is that everyone wants to see the new Marvel movie, but the premise simply assumes that is the case by claiming it is the most popular movie. Remember the premise should give reasons for the conclusion, not merely assume it to be true.
- Equivocation: In the English language there are many words that have different meanings (e.g. bank, good, right, steal, etc.). When we use the same word but shift the meaning without explaining this move to your audience, we equivocate the word and this is a fallacy. So, if you must use the same word more than once and with more than one meaning you need to explain that you’re shifting the meaning you intend. Although, most of the time it is just easier to use a different word.
Example 18: Yes, philosophy helps people argue better, but should we really encourage people to argue? There is enough hostility in the world.
Here, argue is used in two different senses. The meaning of the first refers to the philosophical meaning of argument (i.e. premises and a conclusion), whereas the second sense is in line with the common use of argument (i.e. yelling between two or more people, etc.).
Check your Understanding
Select the best answer for each item.