Text History

ECU – Business Communication and Report Writing is adapted from Business Communication for Success, a work produced and distributed under a Creative Commons license (CC BYNC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution and Communication Competence: Developing Skills for Your Personal and Professional Life, a work produced and distributed under a Creative Commons license (CC BYNC-SA) in 2016 by the University of Minnesota Libraries. Both of these adapted editions were produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

This adaptation has reformatted the original texts and replaced some information, images, and figures to make the resulting whole more shareable. This adaptation has not significantly altered or updated the original 2010 or 2016 texts. The remixed text was integrated into the
Pressbook platform in 2024 and topically edited. This work is made available under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

For questions about this textbook, please contact your instructor or the bookstore: bookstore@ecok.edu.

Text Details

ECU – Business Communication and Report Writing provides a comprehensive, integrated approach to studying and applying written
and oral business communication to serve both students and professors. This series features chapters with the following elements:

• Learning Objectives
• Introductory Exercises
• Clear expectations, relevant background, and important theories
• Practical, real-world examples
• Key Takeaways or quick internal summaries
• Key terms that are easily identified
• In-chapter assignments available
• Post-chapter assessments linked to objectives and skills acquisitions

Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and
students.
ECU – Business Communication and Report Writing is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product.

The text has three content categories:
1. Foundations
2. Process and products
3. Contexts

The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of
chapters focuses on the process of writing, followed by oral performance with an emphasis on results. The final sequence focuses on contexts
where business communication occurs, from interpersonal to intercultural, from groups to leadership.

In each process and product chapter sequence, the chapters follow a natural flow, from prewriting to revision and from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply written or oral communication skills and techniques in business, from writing a letter to presenting an informative and persuasive speech. These performances not only serve as course assessments but also reinforce real-world applications. Upon successfully completing this course, students will be able to plan and execute an oral and written communication project/presentation from beginning to end, according to best practices in the field.