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15.7: Presenting or Accepting an Award

Learning Objectives

Discuss the purpose of an award.

Describe the process of presenting an award.

Describe the process of accepting an award.

Nothing is more gratifying than recognition from your peers and colleagues for a job well done. We all strive for acceptance, and recognition reflects belonging, a basic human need (Schutz, W., 1966). This chapter will discuss how to present or accept an award tactfully, graciously, and professionally.

First, ensure that you have all the information correct before you get up to speak: the honoree’s correct name and how it is pronounced, the correct title of the award, and the details about the honoree’s accomplishments you are about to share. The spotlight will be on you, and your accurate delivery will be crucial to the happiness of the occasion.

When presenting an award, the key is focusing on the honor and the person receiving it—not on yourself. You may have been part of the committee that chose the winner or involved in another way, but your role should never upstage that of the honored person.

You can focus the attention on the recipient in two ways: surprise or direct acknowledgment. In the surprise approach, you mention the characteristics of the person receiving the award without initially mentioning their name—allowing the audience to start guessing who it might be. You may mention a list of accomplishments or perhaps a positive story. With the surprise approach, you share information revealing the recipient’s identity before presenting the award.

However, if the audience is unfamiliar with the recipient, you may prefer to directly acknowledge his or her performance or service and simply announce his or her name. This approach typically includes the reasons for choosing this person to receive the award or mentions the honoree’s past accomplishments.

Table 15.7.1 summarizes the process of presenting an award.

Table 15.7.1: Presenting an Award
Table 15.7.1: Presenting an Award

If you are the award recipient, be aware that the acceptance of an award often provides a moment of influence on the audience that can serve to advance your position or cause. Use of the limelight is an important skill, and much like any speech or presentation, it requires planning and preparation. You don’t want to be caught speechless, and you want to project a professional presence that corresponds to the award or recognition.

If you know you are being considered for an award, first consider what the award recognizes within your professional community. An award symbolizes approval, recognition, or distinction that honors the recipient in public. As the recipient, you must convey recognition of that honor with your gracious acceptance.

Perhaps you have seen an awards ceremony on television where a producer, composer, actor, or musician has received public recognition. Sometimes, the acceptance unifies the community and serves as an inspiration to others. Other times, the recipient stumbles, talks as fast as they can to list all the people who helped them reach their goal (often forgetting several, which can hurt feelings), or uses the spotlight to address an unrelated issue, like a political protest. They may mumble, and their nervousness may be so obvious that it impacts their credibility. Accepting an award is an honor, an opportunity, and a challenge.

The first step in accepting an award is to say thank you. You can connect with the audience with your heartfelt emotional displays and enthusiasm. Raised arms, clasped hands, and a bow are universal symbols of respect and gratitude. Note that rambunctious displays of emotion, such as jumping up and down or large, sweeping gestures, are better left for the athletic fields. An award ceremony is a formal event, and your professionalism will be displayed for all to see.

Next, you should consider giving credit where credit is due, noting its relevance to your field or community. If you name one person, you must be sure not to leave anyone out or risk hurting feelings and perhaps even making professional enemies. If you confine your credit list to a couple of key people, it is wise to extend the credit beyond the individual mentions by saying, “There are so many people who made this possible. Thank you all!” You should link your response to the award organization and your field, industry, or business. Don’t apologize or use terms that can be interpreted as negative. Accepting an award is a joyous, uplifting affair, and your role becomes maintaining and perpetuating that perception.

You may also consider linking your award to a motivational anecdote. A brief, personal story about how a teacher or neighbor in your community motivated you to do better than you thought you could and how you hope this can motivate up-and-coming members to strive for their very best can often stimulate an audience. Don’t exaggerate or stretch the story. The simple facts speak for themselves, and the award serves as a powerful visual aid.

Say “thank you again” as you leave the stage, facilitating the transition to the next part of the ceremony while acknowledging the honor. To proceed without error and return to your seat, you may need to note where previous recipients exited the stage. Remember, your brief comments and graceful entrance and exit will communicate professionalism. Table 15.7.2 summarizes the steps we have outlined.

Table 15.7.2: Accepting an Award
Table 15.7.2: Accepting an Award

Key Takeaway

Awards are public recognition of success, and tact and grace are required in presenting and receiving them.

Exercises

Who needs to be prepared to present an award in a business and why? Discuss your ideas with the class.

This can be a fun two-minute oral communication exercise. In the exercise, you will alternate between the award announcer’s role and the recipient’s. You will be paired into teams where you must create a business or industry award, prepare a brief script and notes on acceptance, and then demonstrate your results for your class. The speaker’s introduction should last no more than thirty seconds, and the acceptance should be completed in less than a minute. Record your performance and post it in class.

Find one example of an award acceptance speech that you perceive as effective. Indicate why and share the link. Compare with your classmates.

Find one example of an award acceptance speech that you perceive as ineffective. Indicate why and share the link. Compare with classmates.


Schutz, W. (1966). The interpersonal underworld. Palo Alto, CA: Science and Behavior Books.

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