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1.1: Why Is It Important to Communicate Well?

Learning Objectives

Recognize the importance of communication in better understanding yourself and others.

Explain how communication skills help you solve problems, learn new things, and build your career.

Communication Influences Your Thinking about Yourself and Others

We all share a fundamental drive to communicate. Communication can be defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000). You share meaning in what you say and how you say it, both in oral and written forms. If you could not communicate, life would be a series of never-ending frustrations, such as not being able to ask for what you need or understand the needs of others.

Being unable to communicate might even mean losing a part of yourself, for you communicate your self-concept—your sense of self and awareness of who you are—in many ways. Do you like to write? Do you find it easy to make a phone call to a stranger or to speak to a room full of people? Perhaps someone told you that you don’t speak clearly or your grammar needs improvement. Does that make you more or less likely to want to communicate? For some, it may be a positive challenge, while for others, it may be discouraging. But in all cases, your ability to communicate is central to your self-concept.

Take a look at your clothes. What are the brands you are wearing? What do you think they say about you? Do you feel that certain styles of shoes, jewelry, tattoos, music, or even automobiles express who you are? Part of your self-concept may be that you express yourself through texting, writing longer documents like essays and research papers, or speaking. On the other side of the coin, your communication skills help you to understand others—not just their words, but also their tone of voice, their nonverbal gestures, or the format of their written documents provide you with clues about who they are and what their values and priorities may be. Active listening and reading are also part of being a successful communicator.

Communication Influences How You Learn

When you were an infant, you learned to talk over a period of many months. When you got older, you didn’t learn to ride a bike, drive a car, or even text a message on your cell phone in one brief moment. You need to begin the process of improving your speaking and writing with a frame of mind that will require effort, persistence, and self-correction.

You learn to speak in public by first having conversations, then by answering questions and expressing your opinions in class, and finally by preparing and delivering a “stand-up” speech. Similarly, you learn to write by first learning to read, then by writing and learning to think critically. Your speaking and writing are reflections of your thoughts, experience, and education. Part of that combination is your level of experience listening to other speakers, reading documents and styles of writing, and studying formats similar to what you aim to produce.

As you study business communication, you may receive suggestions for improvement and clarification from speakers and writers who are more experienced than you. Take their suggestions as challenges to improve; don’t give up when your first speech or first draft does not communicate the message you intend. Stick with it until you get it right. Your success in communicating is a skill that applies to almost every field of work, and it makes a difference in your relationships with others. Remember, luck is simply a combination of preparation and timing. You want to be prepared to communicate well when given the opportunity. Each time you do a good job, your success will bring more success.

Communication Represents You and Your Employer

You want to make a good first impression on your friends, family, instructors, and employers. They all want you to convey a positive image as it reflects on them. In your career, you will represent your business or company in spoken and written form. Your professionalism and attention to detail will reflect positively on you and set you up for success.

In both oral and written situations, you will benefit from having the ability to communicate clearly. These are skills you will use for the rest of your life. Positive improvements in these skills will positively impact your relationships, prospects for employment, and ability to make a difference in the world.

Communication Skills Are Desired by Business and Industry

Oral and written communication proficiencies are consistently ranked in the top ten desirable skills by employer surveys year after year. In fact, high-powered business executives sometimes hire consultants to coach them in sharpening their communication skills. According to LinkedIn Learning (2024), the following are the most in-demand personal qualities or skills potential employers seek:

  • Adaptability
  • Communication (verbal and written)
  • Customer service
  • Leadership
  • Project management
  • Management
  • Analytical skills
  • Teamwork skills (works well with others, group communication)
  • Sales
  • Problem-solving
  • Research

With this in mind, one avenue to boost your success and enhance your chances of promotion is to improve your skills in speaking and writing effectively.

Key Takeaway

Communication forms a part of your self-concept, and it helps you understand yourself and others, solve problems, learn new things, and build your career.

Exercises

Imagine that you have been hired to make “cold calls” to ask people whether they are familiar with a new restaurant that has
just opened in your neighborhood. Write a script for the phone call. Ask a classmate to co-present as you deliver the script orally
in class as if you were making a phone call to the classmate. Discuss your experience with the rest of the class.

Imagine you have been assigned the task of creating a job description. Identify a job, locate at least two sample job descriptions,
and create one. Please present the job description to the class and note to what degree communication skills play a role in the
tasks or duties you have included.

 


LinkedIn Learning. (2024). The Most In-Demand Skills for 2024. Retrieved from https://www.linkedin.com/business/talent/blog/talent-strategy/linkedin-most-in-demand-hard-and-soft-skills.

Pearson, J., & Nelson, P. (2000). An introduction to human communication: Understanding and sharing (p. 6). Boston, MA:
McGraw-Hill.

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