1: Effective Business Communication
1.1: Why Is It Important to Communicate Well?
1.2: What Is Communication?
1.3: Communication in Context
1.4: Your Responsibilities as a Communicator
2: Delivering Your Message
2.1: What is Language?
2.2: Messages
2.3: Principles of Verbal Communication
2.4: Language Can be an Obstacle to Communication
2.5: Emphasis Strategies
2.6: Improving Verbal Communication
3: Understanding Your Audience
3.1: Self-Understanding is Fundamental to Communication
3.2: Perception
3.3: Differences in Perception
3.4: Getting to Know Your Audience
3.5: Listening and Reading for Understanding
4: Effective Business Writing
4.1: Oral versus Written Communication
4.2: How Is Writing Learned?
4.3: Good Writing
4.4: Style in Written Communication
4.5: Principles of Written Communication
4.6: Overcoming Barriers to Effective Written Communication
5: Writing Preparation
5.1: Think, Then Write – Writing Preparation
5.2: A Planning Checklist for Business Messages
5.3: Research and Investigation – Getting Started
5.4: Ethics, Plagiarism, and Reliable Sources
5.5: Completing Your Research and Investigation
5.6: Reading and Analyzing
6: Writing
6.1: Organization
6.2: Writing Style
6.3: Making an Argument
6.4: Paraphrase and Summary versus Plagiarism
7: Revising and Presenting Your Writing
7.1: General Revision Points to Consider
7.2: Specific Revision Points to Consider
7.3: Style Revisions
7.4: Evaluating the Work of Others
7.5: Proofreading and Design Evaluation
8: Feedback in the Writing Process
8.1: Diverse Forms of Feedback
8.2: Qualitative and Quantitative Research
8.3: Feedback as an Opportunity
9: Business Writing in Action
9.1: Text, E-mail, and Netiquette
9.2: Memorandums and Letters
9.3: Business Proposal
9.4: Report
9.5: Résumé
9.6: Sales Message
10: Developing Business Presentations
10.1: Before You Choose a Topic
10.2: Choosing a Topic
10.3: Finding Resources
10.4: Myths and Realities of Public Speaking
10.5: Overcoming Obstacles in Your Presentation
11: Nonverbal Delivery
11.1: Principles of Nonverbal Communication
11.2: Types of Nonverbal Communication
11.3: Movement in Your Speech
11.4: Visual Aids
11.5: Nonverbal Strategies for Success with Your Audience
12: Organization and Outlines
12.1: Rhetorical Situation
12.2: Strategies for Success
12.3: Building a Sample Speech
12.4: Sample Speech Outlines
12.5: Organizing Principles for Your Speech
12.6: Transitions
13: Presentations to Inform
13.1: Functions of the Presentation to Inform
13.2: Types of Presentations to Inform
13.3: Adapting Your Presentation to Teach
13.4: Diverse Types of Intelligence and Learning Styles
13.5: Preparing Your Speech to Inform
13.6: Creating an Informative Presentation
14: Presentations to Persuade
14.1: What Is Persuasion?
14.2: Principles of Persuasion
14.3: Functions of the Presentation to Persuade
14.4: Meeting the Listener’s Basic Needs
14.5: Making an Argument
14.6: Speaking Ethically and Avoiding Fallacies
14.7: Sample Persuasive Speech
14.8: Elevator Speech
15: Business Presentations in Action
15.1: Sound Bites and Quotables
15.2: Telephone/VoIP Communication
15.3: Meetings
15.4: Celebrations – Toasts and Roasts
15.5: Media Interviews
15.6: Introducing a Speaker
15.7: Presenting or Accepting an Award
15.8: Serving as Master of Ceremonies
15.9: Viral Messages
16: Intrapersonal and Interpersonal Business Communication
16.1: Intrapersonal Communication
16.2: Self-Concept and Dimensions of Self
16.3: Interpersonal Needs
16.4: Social Penetration Theory
16.5: Rituals of Conversation and Interviews
16.6: Conflict in the Work Environment
17: Negative News and Crisis Communication
17.1: Delivering a Negative News Message
17.2: Eliciting Negative News
17.3: Crisis Communication Plan
17.4: Press Conferences
18: Intercultural and International Business Communication
18.1: Intercultural Communication
18.2: How to Understand Intercultural Communication
18.3: Common Cultural Characteristics
18.4: Divergent Cultural Characteristics
18.5: International Communication and the Global Marketplace
18.6: Styles of Management
18.7: The International Assignment
19: Group Communication, Teamwork, and Leadership
19.1: What is a Group?
19.2: Group Life Cycles and Member Roles
19.3: Group Problem Solving
19.4: Business and Professional Meetings
19.5: Teamwork and Leadership
